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Ideas, stories, and reflections on building brands, shaping culture, and designing experiences that matter.
My
Thoughts


The State of Employer Branding in 2026
Why the Conversation Has Finally Changed A few years ago, employer branding was regularly declared “over”. Too polished. Too performative. Too disconnected from the reality people were living at work. In 2026, that framing feels outdated. Employer branding did not disappear or lose relevance. What happened instead is quieter and more significant: it moved closer to the center of how organizations operate, make decisions, and explain themselves to the people inside them. The c
4 days ago3 min read


10 Zero-Budget Employer Branding Ideas That Still Work in 2026
For years, employer branding has been positioned as something that requires big budgets, polished campaigns, and constant content production. In reality, some of the most effective employer brands today are built under tight constraints, not because companies are trying to save money, but because they are forced to be more intentional. In 2026, zero-budget employer branding is no longer about doing “fun things” for visibility. It is about making better use of what already exi
Dec 11, 20254 min read


Why One Employer Brand Never Fits All Markets
And How Employer Branding Turns into Employer Blanding There is a reassuring idea that many global organizations still lean on: if the employer brand is strong enough, it should work everywhere. It sounds logical, especially for companies trying to scale, align, and stay consistent across markets. In practice, this is where employer branding often starts to lose its meaning. Not because the brand itself is wrong, but because it becomes increasingly abstract as it travels. In
Dec 1, 20254 min read
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